Advanz

Strategy alignment

Enterprise Value Enhancement (EVE) is the strategic integration of business performance management, business intelligence and live human interaction. EVE improves the fundamental value creation capability of the enterprise through improved business results and increased enterprise value. At Advanz, we offer specialized solutions comprising eCommerce, CRM & demand creation, business intelligence, eMarketing, and strategy alignment, which are integrated and delivered in a unique way that maximize value creation.

We deliver a corporate strategy solution with a comprehensive plan that serves as the ultimate guide to ensuring systematic implementation of a profitable revenue-increasing mechanism for the enterprise.

Revenue growth, profits, success in the marketplace and continued growth are achieved through business strategy. Business model, innovation, range of offerings, delivery channels, go-to-market strategy, customer value, competition, industry changes, are just a few factors that an organization must keep pace with in order to drive ongoing business success.

Our business strategy expertise can provide help with customer segmentation, innovative value propositions, risk identification, technology investment and alignment, innovation, and development of new business models, all of which can be delivered with Advanz's portfolio of capabilities to drive revenue growth, cost reduction and improved profits.

Some of the business challenges we help address are:

  • Who are your most attractive customers or segments?
  • How strong is your value proposition to them?
  • What is your business strategy for the increasingly competitive marketplace?
  • What are your most significant obstacles to business innovation?
  • How can you create sustainable growth for your business?
  • Is your organization structured to maximize business advantage and financial performance?
  • How can you achieve the financial and operating results you want?
  • Is your pricing strategy correct for the target audience?
  • Do you have a cost management strategy?


Enterprise value enhancement (EVE) focuses on the enterprise in its entirety rather than only on one specific aspect or area like marketing, finance or strategy, or for a specific purpose like computing a range of future values and predicting results. This multidimensional approach provides a systematic methodology for capturing creativity, enabling knowledge generation, knowledge communication and knowledge distribution, and dynamically re-balancing all of these with the leadership system, organizational design, management system and distribution system of the enterprise.

Observed from the value enhancement view, the principles of offering design take on a new perspective where the landscape focus becomes predominant and mechanisms to sustain value advantage through unique value propositions take precedence over fulfilling marketplace needs. Even so, the demand creation process becomes a more complex and highly interconnected web similar to an economic web - where one can clearly see how awareness and lead generation ultimately lead to realized profits.

At Advanz, we come armed with a value enhancement perspective that leads us to a greater understanding of the value drivers of the enterprise, thereby enabling us to make appropriate and rapid improvements in the relevant business processes and sub-processes.